Strategic Venue Acquisition for 2026 World Cup Campaign Development Across Spain, Argentina, and Colombia.

As brands prepare for the 2026 FIFA World Cup, Spain, Argentina, and Colombia emerge as ideal filming destinations, combining rich football heritage with exceptional production advantages.

All three markets present compelling advantages for international productions: competitive costs, experienced local crews, and year-round filming availability. Spain's strategic European location facilitates easy access for international teams, while Argentina's passionate football culture delivers unmatched authenticity. Colombia adds emerging market appeal with modern infrastructure and cost-effective production solutions in South America's most transformed football landscape. With optimal production windows throughout 2025, brands can secure premium locations well ahead of the World Cup rush.

At VGBND, we anticipate market demands by securing ideal locations well ahead of the 2026 World Cup rush. Our strategic planning ensures clients access to premium venues across Spain, Argentina, and Colombia. This blog explores our curated guide to the most viable filming locations for brands preparing World Cup 2026 campaigns.

Argentina's Football Heritage: Premium Filming Destinations

Estadio Monumental (River Plate)

South America's largest stadium and home to Argentina's national team, offers unparalleled scale and historic significance for premium commercial productions.

Production Highlights:

Capacity: 84,000 spectators providing massive crowd scenes

Historic venue where Argentina won the 1978 World Cup

Premium hospitality areas and executive suites for upscale settings

Professional broadcast infrastructure and lighting systems

La Bombonera (Boca Juniors)

The world's most intimidating stadium, famous for its unique architecture and explosive atmosphere that creates unforgettable visual storytelling opportunities.

Production Highlights:

Capacity: 54,000 spectators in iconic steep-stand configuration

Unique architectural design with vertical stands creating dramatic angles

Legendary atmosphere and passionate fan culture for authentic football emotion

Compact venue ideal for intimate, high-energy commercial narratives

Estadio Único Diego Armando Maradona

A state-of-the-art venue honoring football's greatest legend, combining modern infrastructure with deep emotional connection to Argentine football heritage.

Production Highlights:

Capacity: 53,000 spectators with contemporary stadium amenities

Modern LED lighting systems optimized for high-definition filming

Advanced sound systems and multimedia capabilities

Cost-effective production rates with professional technical support

Permits and Permissions in Major Argentine Football Stadiums

Filming in Argentina's legendary football venues requires coordination with multiple stakeholders. Begin by securing club authorization from the respective marketing departments, followed by Argentine Football Association (AFA) approval for any commercial content. Stadium management permissions are essential, while drone filming and external shots require municipal permits from Buenos Aires City Government or La Plata authorities respectively.

Optimal Timing

Argentine football season runs from February to December, with brief winter break in July. Peak atmosphere occurs during Superclásico matches and Copa Libertadores fixtures, though availability becomes extremely limited. Off-season periods in January and mid-July offer optimal filming windows with full stadium access and flexible scheduling.

Beyond the Stadiums

Argentina's football culture extends far beyond stadium walls, offering producers authentic urban backdrops. Buenos Aires features the historic Caminito in La Boca neighborhood with colorful football murals, traditional football cafés in San Telmo, and passionate street football scenes in Villa Crespo. The city's football museums, vintage jersey shops along Florida Street, and iconic tango halls that celebrate football legends provide diverse filming opportunities that capture Argentina's deep emotional connection to the beautiful game.

Colombia's Emerging Football Market: Strategic Production Opportunities

Estadio Nemesio Camacho El Campín

Colombia's national stadium and historic venue representing the country's football heritage, offering prestigious filming opportunities in South America's third-largest capital city.

Production Highlights:

Capacity: 36,343 spectators with passionate national team atmosphere

Historic venue hosting Colombia's most important football matches

Modern renovations combining traditional architecture with contemporary facilities

Strategic location in Bogotá's city center with excellent logistical access

Professional broadcast infrastructure and established production support

Estadio Polideportivo Sur (Envigado FC)

A modern venue representing Colombia's new generation of football infrastructure, offering unique production opportunities in South America's most transformed city, Medellín.

Production Highlights:

Capacity: 12,000 spectators creating intimate, high-energy atmosphere

Modern LED lighting systems are optimized for broadcast-quality filming

Cost-effective production rates with growing technical expertise

Strategic location in Medellín's innovation district

Permits and Permissions for Colombian Football Venues

Filming in Colombian stadiums requires coordination with club management and the Colombian Football Federation (FCF) for commercial content approval. Municipal permits from Bogotá District Government and Medellín City Hall are necessary for external shots and drone usage. Colombia's streamlined permitting process and growing film industry support make it an increasingly attractive destination for international productions.

Optimal Timing

Colombian football operates year-round with two tournaments: Apertura (February-June) and Finalización (July-December). The brief December-January break offers optimal filming conditions with full venue access and favorable weather. Peak atmosphere occurs during local derbies and international fixtures.

Beyond the Stadiums

Colombia's football culture reflects the historic transformation of Bogotá and Medellín. Bogotá's traditional football neighborhoods showcase decades of passionate fan culture, while Medellín's urban renewal story, from Comuna 13's street football scenes to El Poblado's football cafés, demonstrates how the beautiful game became central to the city's social transformation. These authentic backdrops capture Colombia's emerging football identity beyond the stadiums.

Spain: European Football Excellence

Santiago Bernabéu Stadium

The recently renovated home of Real Madrid CF represents the pinnacle of modern stadium design while maintaining its historic essence.

Production Highlights:

Retractable roof and pitch, allowing for all-weather filming conditions

360-degree video scoreboard—the largest in Europe

Sophisticated lighting systems ideal for high-definition productions

Premium areas including VIP boxes and lounges for upscale commercial settings

Estadio Alfredo Di Stéfano

Located within Real Madrid's training complex (Ciudad Real Madrid), this smaller stadium offers a more accessible alternative to the Bernabéu.

Production Highlights:

Professional-grade facilities at a fraction of Bernabéu costs

Easier to secure exclusive access for full-day shoots

The training ground surroundings offer additional filming locations.

Ideal for youth football narratives or scenes requiring a less crowded venue.

Permits and Permissions in Major Spanish Football Stadiums

To film in Spain's iconic football venues, you must navigate several layers of permissions. First, secure initial stadium authority approval before proceeding to obtain club marketing department clearance, particularly crucial for any brand-related content. Additionally, certain productions will require La Liga approval, while external shots or drone usage demand city permits.

Optimal Timing

Spanish football season runs actively from August to May, with brief winter breaks interspersed throughout. When planning your stadium filming schedule, consider how timing will dramatically impact both availability and atmosphere. Strategic scheduling during this period can make the difference between a smooth production and unnecessary complications.

Beyond the Stadiums

Beyond the stadiums, Madrid and Barcelona offer complementary football environments deeply embedded in daily life. Madrid features historic football cafés near Plaza Mayor and vibrant street art in Malasaña, while Barcelona provides La Masia youth academy access and football-themed venues in the Gothic Quarter. These authentic urban backdrops capture the cultural essence of Spanish football, giving producers diverse storytelling opportunities that extend far beyond the pitch.

Contact us to discuss how we can help bring your football production vision to life for the next Football World Cup.